On 24th August 2010, Google was granted a new patent by the name of- determining quality of backlinks. As the name suggests, this patent gives out detailed information on how Google judges the value of backlinks.
The number of links pointing to a website helps the site in ranking well in the search engine results pages. Google judges a site based on the quality and quantity of its backlinks. A site having few quality backlinks will rank better than the site having a lot of low quality backlinks.
It is very important to understand how Google evaluates backlinks. This will help you in building quality backlinks to your site.
An abstract from the patent: A ranking component ranks documents, such as web pages or web sites, to obtain a ranking score that defines a quality judgment of the document. The ranking score of a particular document is based on the ranking score of the documents which link to it and based on affiliation among the documents.
What Can We Deduce From The Patent?
1. Google allocates a lot of importance to the backlinks coming from affiliated pages.
2. Backlinks coming from independent pages are assigned individual values.
Google’s Patent Confirms Our Belief in the Current Link Building Practices in the SEO Market:
1. The quality of a backlink is more critical than the quantity of backlinks to a site.
2. You need to build a considerable number of backlinks for your site to rank well in the SERP’s.
3. Try to build backlinks from niche websites. Backlinks from a closely related website might be considered to be affiliated by Google.
4. Avoid purchasing links from third party link sellers.
What are your views on Google’s latest patent? Does it change the way you build backlinks? Share your link building techniques in the comments section and we will publish the best ones.
The number of links pointing to a website helps the site in ranking well in the search engine results pages. Google judges a site based on the quality and quantity of its backlinks. A site having few quality backlinks will rank better than the site having a lot of low quality backlinks.
It is very important to understand how Google evaluates backlinks. This will help you in building quality backlinks to your site.
An abstract from the patent: A ranking component ranks documents, such as web pages or web sites, to obtain a ranking score that defines a quality judgment of the document. The ranking score of a particular document is based on the ranking score of the documents which link to it and based on affiliation among the documents.
What Can We Deduce From The Patent?
1. Google allocates a lot of importance to the backlinks coming from affiliated pages.
2. Backlinks coming from independent pages are assigned individual values.
Google’s Patent Confirms Our Belief in the Current Link Building Practices in the SEO Market:
1. The quality of a backlink is more critical than the quantity of backlinks to a site.
2. You need to build a considerable number of backlinks for your site to rank well in the SERP’s.
3. Try to build backlinks from niche websites. Backlinks from a closely related website might be considered to be affiliated by Google.
4. Avoid purchasing links from third party link sellers.
What are your views on Google’s latest patent? Does it change the way you build backlinks? Share your link building techniques in the comments section and we will publish the best ones.
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