As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
Link Building has great benefits and that is the reason why more and more number of website owners want to get it incorporated in their SEO process. The practice of link building is simply getting other websites to link back to yours. Despite how very important it is though, most webmasters don’t have a genuine link building campaign because it’s typically a very lengthy task to perform. But don’t let this be a reason you don’t do at least some link building for your website. You’d be doing your company a huge disservice by overlooking this vital Search Engine Optimization step.
1. It puts you in search engines.
Unless you’re found in Google, Yahoo, and MSN, your online business is non-existent. It also doesn’t help if you’re found a lot of pages away in search results. Your main goal should be at least among the top 10 on the targeted keywords you’re using. Research says that online users click the first website in the list, believing it’s the most relevant answer to their query.
2. Links make your site – and the internet – more usable, and useful.
Links provide simple site navigation between documents and other website’s. In addition to surfing through sites, links substantially increase the usability of site information since words within an article, website, blog, etc… can be linked – or extended out in a tree-like manner.
3. Links Create Direct Traffic. More links = more traffic.
Clicking a link from a trusted source is one of the most popular ways for people to find a new website. If a user is on a website they trust, they are likely to follow links that it recommends or that a user finds interesting – or at the least, users will follow links that make the destination site appear to provide some valuable information.
4.Links Build User Trust in You – Word-of-mouth is the best advertising there is.
If users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher.
5. Cheap One-way linking
Cheap Linking can come from many methods and provide many benefits. Writing articles and submitting to article directories can be one method. Posting your own blog with a link back to yours, link directories and social networking sites are all great places to link onto with no or very little costs involved, from which all highly benefit your site traffic.
6.Links Build higher page ranks
PageRank is still a major factor, the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other unique sites, your content probably is quality, important information. Every webpage is given its own PageRank. Your PageRank will be determined by the PR of the pages that link to you.
7. Links Tell Search Engines and Users What Your Pages Are About
To determine what a web page is about search engines look at a few critical elements on a web page, but just as important is the text used in links that point to your page – from within your site and from outside sites. If you could describe yourself in two words, what would they be?
8.Links Are Trackable and Provide Market Intelligence – Find out who, what, where, when, why, how – and use it.
There are a few methods of determining who links to you, and this information can be very valuable in providing market intelligence such as;
- competitor strengths/weaknesses (find out who links to them, request a link)
- consumer/user opinion (what people are saying about you/competitors on blogs/forums)
- potential suppliers (industry insiders who liked/linked to your site)
- source of testimonials
- reveals potential PR hazards (negative posts/links)
To determine who links to you, you can first check your traffic logs for ‘referrers’. Once seeing who has generated some traffic for you, you can find out whom the search engines have listed that link to you.
9.Links Reveal Strategic Partnerships
Upon reviewing your traffic logs or doing a simple link check on any of the major search engines (as mentioned above) you may encounter some sites that link to you that can reveal sources of mutual benefit, such as;
- marketing partnerships (develop reciprocal ad campaign)
- service or product suppliers
- potential employees
- potential contractors
- or for support/education/help
10.Links Are Assets – They Add Value to Your Property
Your website is your internet property, and it has value. What gives your website saleable value is the amount of traffic the site can generate. As we’ve shown, links are one of the most important factors in generating substantial website traffic, search engine rankings, trust, publicity, market intelligence and more. A substantial link network offers significant value to the overall package when determining a website’s value.
Link Building has great benefits and that is the reason why more and more number of website owners want to get it incorporated in their SEO process. The practice of link building is simply getting other websites to link back to yours. Despite how very important it is though, most webmasters don’t have a genuine link building campaign because it’s typically a very lengthy task to perform. But don’t let this be a reason you don’t do at least some link building for your website. You’d be doing your company a huge disservice by overlooking this vital Search Engine Optimization step.
1. It puts you in search engines.
Unless you’re found in Google, Yahoo, and MSN, your online business is non-existent. It also doesn’t help if you’re found a lot of pages away in search results. Your main goal should be at least among the top 10 on the targeted keywords you’re using. Research says that online users click the first website in the list, believing it’s the most relevant answer to their query.
2. Links make your site – and the internet – more usable, and useful.
Links provide simple site navigation between documents and other website’s. In addition to surfing through sites, links substantially increase the usability of site information since words within an article, website, blog, etc… can be linked – or extended out in a tree-like manner.
3. Links Create Direct Traffic. More links = more traffic.
Clicking a link from a trusted source is one of the most popular ways for people to find a new website. If a user is on a website they trust, they are likely to follow links that it recommends or that a user finds interesting – or at the least, users will follow links that make the destination site appear to provide some valuable information.
4.Links Build User Trust in You – Word-of-mouth is the best advertising there is.
If users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher.
5. Cheap One-way linking
Cheap Linking can come from many methods and provide many benefits. Writing articles and submitting to article directories can be one method. Posting your own blog with a link back to yours, link directories and social networking sites are all great places to link onto with no or very little costs involved, from which all highly benefit your site traffic.
6.Links Build higher page ranks
PageRank is still a major factor, the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other unique sites, your content probably is quality, important information. Every webpage is given its own PageRank. Your PageRank will be determined by the PR of the pages that link to you.
7. Links Tell Search Engines and Users What Your Pages Are About
To determine what a web page is about search engines look at a few critical elements on a web page, but just as important is the text used in links that point to your page – from within your site and from outside sites. If you could describe yourself in two words, what would they be?
8.Links Are Trackable and Provide Market Intelligence – Find out who, what, where, when, why, how – and use it.
There are a few methods of determining who links to you, and this information can be very valuable in providing market intelligence such as;
- competitor strengths/weaknesses (find out who links to them, request a link)
- consumer/user opinion (what people are saying about you/competitors on blogs/forums)
- potential suppliers (industry insiders who liked/linked to your site)
- source of testimonials
- reveals potential PR hazards (negative posts/links)
To determine who links to you, you can first check your traffic logs for ‘referrers’. Once seeing who has generated some traffic for you, you can find out whom the search engines have listed that link to you.
9.Links Reveal Strategic Partnerships
Upon reviewing your traffic logs or doing a simple link check on any of the major search engines (as mentioned above) you may encounter some sites that link to you that can reveal sources of mutual benefit, such as;
- marketing partnerships (develop reciprocal ad campaign)
- service or product suppliers
- potential employees
- potential contractors
- or for support/education/help
10.Links Are Assets – They Add Value to Your Property
Your website is your internet property, and it has value. What gives your website saleable value is the amount of traffic the site can generate. As we’ve shown, links are one of the most important factors in generating substantial website traffic, search engine rankings, trust, publicity, market intelligence and more. A substantial link network offers significant value to the overall package when determining a website’s value.
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