If you’re a business looking to promote yourself through social media, one of the key sites you’ll want to look at is Facebook. Facebook is one of the largest social media networking sites on the web and is great for people of all ages. MySpace is good too, but Facebook caters to a larger, more diverse audience.
After you’ve created a profile on Facebook, your next step as a business should be to create a fan page. A fan page is a GREAT way to add contacts, post gimmicks like contests and talk about your company. If you come up with a clever enough plan, you can easily gain many “fans.”
Here are the top 4 reasons to make a Facebook fan page for your website now:
1) All the pages include links to your website. While you can’t use anchor text, the link still allows people to visit your website, which ties into reason number 2.
2) Fan pages are public by default because they don’t require a login to visit (unless you set that option, then they’re no longer visible to everyone, only Facebook members or your allowed contact). If you keep your fan page public (and what’s the point of a fan page if you don’t), its easier for the search engines to index those pages, which in turn allows the possibility that someone will find you in a search. The goal then would be to have someone find you through a search, visit your fan page, then click on the link that takes them to your site.
2) Its free and easy to set up. Additionally, you have complete control over the area. You don’t have to rely on a webmaster or someone else to make additions or change it around, and you can be the first one to make a fan page for your industry, which only you control (nice for getting ahead of your competitors;p).
3) You can send updates to fans, which is key when you’re trying to build a social community and promote yourself. Also, don’t forget to offer information that benefits your users. Tips surrounding your industry, anecdotes, contests – all these make it fun and worth their while for people to become and stay a fan.
4) Besides the viral marketing options above, keep in mind that each time someone becomes a fan, they’re automatically subscribed to your feed, and you show up on their feed and their page. For example, say fan #1 joins company A’s site because they have a cool contest or a funny story. The fact that they became a fan shows up in their personal feed and on their page. A couple of fan #1′s friends visit your page from fan #1′s page, and they become fans. Then the whole process starts again.
Have other reasons?Let us know below!
After you’ve created a profile on Facebook, your next step as a business should be to create a fan page. A fan page is a GREAT way to add contacts, post gimmicks like contests and talk about your company. If you come up with a clever enough plan, you can easily gain many “fans.”
Here are the top 4 reasons to make a Facebook fan page for your website now:
1) All the pages include links to your website. While you can’t use anchor text, the link still allows people to visit your website, which ties into reason number 2.
2) Fan pages are public by default because they don’t require a login to visit (unless you set that option, then they’re no longer visible to everyone, only Facebook members or your allowed contact). If you keep your fan page public (and what’s the point of a fan page if you don’t), its easier for the search engines to index those pages, which in turn allows the possibility that someone will find you in a search. The goal then would be to have someone find you through a search, visit your fan page, then click on the link that takes them to your site.
2) Its free and easy to set up. Additionally, you have complete control over the area. You don’t have to rely on a webmaster or someone else to make additions or change it around, and you can be the first one to make a fan page for your industry, which only you control (nice for getting ahead of your competitors;p).
3) You can send updates to fans, which is key when you’re trying to build a social community and promote yourself. Also, don’t forget to offer information that benefits your users. Tips surrounding your industry, anecdotes, contests – all these make it fun and worth their while for people to become and stay a fan.
4) Besides the viral marketing options above, keep in mind that each time someone becomes a fan, they’re automatically subscribed to your feed, and you show up on their feed and their page. For example, say fan #1 joins company A’s site because they have a cool contest or a funny story. The fact that they became a fan shows up in their personal feed and on their page. A couple of fan #1′s friends visit your page from fan #1′s page, and they become fans. Then the whole process starts again.
Have other reasons?Let us know below!
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